Apr 18, 2024  
2017-2018 Catalog 
    
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2017-2018 Catalog [ARCHIVED CATALOG]

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BA 486 International Marketing

A study of the influence of foreign markets, competition and government policy in creating and penetrating markets. Emphasis will be on marketing strategies developed in the U.S. for implementation in foreign markets.
Credits: 3
Prerequisite: BA 213  and BA 310 


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