Dec 26, 2024  
2017-2018 Catalog 
    
Catalog Navigation
  Catalog Home
  Academic Programs
  Course Descriptions
  College of Education
  College of Liberal Arts and Sciences
  Graduate Programs
  About WOU
  Academic Regulations
  Admissions Policy & Requirements
  Archived Catalogs
  Baccalaureate Requirements
  Paying for College
  Student Involvement
  Student Services
  University Policies
  My Catalog
HELP
2017-2018 Catalog [ARCHIVED CATALOG]

Facebook this Page (opens a new window)
Tweet this Page (opens a new window)
Add to Catalog (opens a new window)

BA 310 Principles of Marketing

Introduces the theories, concepts and terms that marketers use in their daily planning activities. Begins with an overview of strategic marketing planning. Strategic elements of the marketing plan (target definition, product strategy, distribution strategy, promotion strategy and price strategy) are examined in greater detail.
Credits: 3
Prerequisite: Sophomore standing


Check course availability in Summer 2024

Check course availability in Fall 2024

Check course availability in Winter 2025

Check course availability in Spring 2025



Facebook this Page (opens a new window)
Tweet this Page (opens a new window)
Add to Catalog (opens a new window)