Jul 15, 2025  
2017-2018 Catalog 
    
Catalog Navigation
  Catalog Home
  Academic Programs
  Course Descriptions
  College of Education
  College of Liberal Arts and Sciences
  Graduate Programs
  About WOU
  Academic Regulations
  Admissions Policy & Requirements
  Archived Catalogs
  Baccalaureate Requirements
  Paying for College
  Student Involvement
  Student Services
  University Policies
  My Catalog
HELP
2017-2018 Catalog [ARCHIVED CATALOG]

Facebook this Page (opens a new window)
Tweet this Page (opens a new window)
Add to Catalog (opens a new window)

BA 415 Advertising and Promotion

Introduces advertising as one variable in the overall marketing program. Covers advertising management, research, creative development and media planning. Also addresses the economic and social consequences of advertising in society.
Credits: 3
Prerequisite: BA 310  and sophomore standing


Check course availability in Summer 2025

Check course availability in Fall 2025

Check course availability in Winter 2026

Check course availability in Spring 2026



Facebook this Page (opens a new window)
Tweet this Page (opens a new window)
Add to Catalog (opens a new window)