Apr 17, 2024  
2022-2023 Catalog 
2022-2023 Catalog [ARCHIVED CATALOG]

Visual Communication Design, B.A.

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This program has been transitioned to a new Art & Design major, as of the beginning of Summer term 2018.  After that time, only students who are already enrolled in and completing this major, or are part of a current relevant dual admission partnership, may choose it.

Professors: Jennifer Bracy, Jodie Garrison, Rebecca McCannell
Associate professors: Michael Freeman, Mary Harden, Daniel Tankersley
Assistant professor: Peter Hoffeker-Mejia


To foster creative thinking, technique, critical inquiry, and visual literacy for application to art and design. Students engage art and design practices in a studio atmosphere, bringing together form, materials, and meaning to create expressive work. The curriculum integrates a variety of media and technologies. It emphasizes aesthetic awareness, collaboration, problem solving, innovation, and visual communication. An amalgamation of studio practices, art history, and contemporary theory provide contextual basis for creativity. The program equips students with a framework for understanding their place and role as artists and designers in an ever-changing world. Campus galleries exhibit student and professional work, contributing to the cultural environment of the campus and region. Applied projects empower students to address issues that impact their local, global, and online communities.

Learning Outcomes

  1. Cultivate lifelong strategies for creative thinking, skill-building, and active practice of art and design.
  2. Engage in the world through critical inquiry and design process and analyze art and design in context. (ULO- Inquiry and Analysis)
  3. Integrate vision, language, form, and materials for communication and self-expression. (ULO- Integrative learning)

Visual communication design major prerequisites:

All 200-level studio courses require A 115  and A 130 ; A 262  also requires A 120 . Most 300- and 400-level studio courses require A 220  and A 262 . Many also have specific upper division prerequisites.

In some cases, students may substitute other Art Department coursework into a VCD major or minor. Any substitutions require the approval of a VCD adviser.

200-Level Studio Courses

Upper Division Courses

Total Credits: 84

Satisfactory Grade Use

Program requirements may be fulfilled with a grade of S.

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