May 17, 2026

2026-2027 Catalog

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2026-2027 Catalog

Marketing Concentration

Core Courses

BA 410 Marketing Research Credits: 4
BA 415 Integrated Marketing Communications Credits: 4
BA 435 Consumer Behavior Credits: 4

Elective Credits: 9

BA 311 Personal Selling Credits: 4
BA 345 Digital Marketing Credits: 4
BA 412 New Product Development Credits: 4
BA 414 Sports Marketing Credits: 4
BA 477 Topics in Marketing Credits: 4
BA 486 International Marketing Credits: 4
Experiential Learning (Up to six credits from BA 399 , BA 406 , BA 407 , and BA 409 ) Credits: 1-6

Total Credits: 21