Jul 15, 2024  
2017-2018 Catalog 
2017-2018 Catalog [ARCHIVED CATALOG]

Visual Communication Design, B.A./B.S.

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Professors: Jodie Garrison, Kim Hoffman, Rebecca McCannell, Diane Tarter
Associate professors: Jennifer Bracy, Michael Freeman, Mary Harden, Daniel Tankersley
Assistant professor: Garima Thakur


To foster critical and creative thinking, skill building and visual literacy for application to visual communication. Students engage design processes in a studio atmosphere, bringing together message, meaning and form to create memorable and effective communications and digital media art projects. The curriculum emphasizes skills for effective learning, collaboration and technological expertise. Through active participation beyond the university, the program empowers students as designers and artists to address issues that concern their local, global and online communities.

Learning Outcomes

  1. Apply design elements and principles effectively in communication, art, commerce and selfexpression.
  2. Utilize technical abilities and a disciplined work ethic across multiple media, incorporating history, theory, technology and creativity into communication practices to convey messages and experiences through form.
  3. Articulate one’s own goals, processes and solutions through speaking and writing; thoughtfully read and evaluate others’ work in art and design.

Visual communication design major prerequisites:

All 200-level studio courses require A 115  and A 130 ; A 262  also requires A 119  or A 120 . Most 300- and 400-level studio courses require A 220  and A 262 . Many also have specific upper division prerequisites.

In some cases, students may substitute other Art Department coursework into a VCD major or minor. Any substitutions require the approval of a VCD adviser.

Core Courses

Introduction Courses: (8)

Upper Division Electives: (28)

Capstone Experience: (4)

Total Credits (84)

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