Jun 01, 2025  
2022-2023 Catalog 
    
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2022-2023 Catalog [ARCHIVED CATALOG]

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BA 415 Integrated Marketing Communications

Analyzes the multiple communication and promotion options available to managers (e.g., advertising, digital media, public relations, personal selling), and how these options are used, managed, and integrated when communicating with consumers and industrial buyers. The strategic development, implementation, and integration of messages to enhance the Marketing mix is emphasized.
Credits: 3
Prerequisite: BA 310  and sophomore standing
Satisfactory Grading: Eligible for the Satisfactory/No Credit grade mode.


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