Dec 30, 2024  
2022-2023 Catalog 
    
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2022-2023 Catalog [ARCHIVED CATALOG]

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BA 412 New Product Development

Examines the processes utilized and problems occurring in the development of new products and services. The new product development process is examined in several industries and contexts and students develop skills and abilities utilized in new product development. Students develop proficiency in assessing and evaluating new product development opportunities and activities.
Credits: 3
Prerequisite: BA 310 
Satisfactory Grading: Eligible for the Satisfactory/No Credit grade mode.


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