BA 411 Marketing Strategy

Students learn the process of creating strategic marketing plans using: 1. A situational analysis based on research of a company’s external and internal environments and 2. Tactical decisions regarding product strategies, pricing, distribution channels and communications for a product, idea, goods or service.
Credits: 3
Prerequisite: BA 213 and BA 310 and sophomore standing
Satisfactory Grading: Eligible for the Satisfactory/No Credit grade mode.

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