BA 345 Digital Marketing

Analyzes the use of digital communication and information applied to the Marketing mix. Examines how digital channels are utilized in Marketing activities, and how digital technology can be utilized and its outcomes quantified through online metrics, search engine optimization, and GIS to achieve Marketing Mix objectives.
Credits: 4
Prerequisite: Junior standing
Satisfactory Grading: Eligible for the Satisfactory/No Credit grade mode.

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