May 04, 2024  
2022-2023 Catalog 
    
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2022-2023 Catalog [ARCHIVED CATALOG]

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BA 311 Personal Selling

Application of personal selling theories with a focus on basic steps in the selling process: prospecting, qualifying, presentation, objections, closing and follow-up.
Credits: 3
Prerequisite: BA 310  and junior standing
Satisfactory Grading: Eligible for the Satisfactory/No Credit grade mode.


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