Feb 28, 2024  
2021-2022 Catalog 
2021-2022 Catalog [ARCHIVED CATALOG]

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BA 415 Integrated Marketing Communications

Analyzes the multiple communication and promotion options available to managers (e.g., advertising, digital media, public relations, personal selling), and how these options are used, managed, and integrated when communicating with consumers and industrial buyers. The strategic development, implementation, and integration of messages to enhance the Marketing mix is emphasized.
Credits: 3
Prerequisite: BA 310  and sophomore standing

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