Feb 27, 2024  
2021-2022 Catalog 
    
2021-2022 Catalog [ARCHIVED CATALOG]

Add to Catalog (opens a new window)

BA 411 Marketing Strategy


Students learn the process of creating strategic marketing plans using: 1. A situational analysis based on research of a company’s external and internal environments and 2. Tactical decisions regarding product strategies, pricing, distribution channels and communications for a product, idea, goods or service.
Credits: 3
Prerequisite: BA 213  and BA 310  and sophomore standing


Check course availability in Winter 2024

Check course availability in Spring 2024




Add to Catalog (opens a new window)