Feb 27, 2024  
2021-2022 Catalog 
2021-2022 Catalog [ARCHIVED CATALOG]

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BA 411 Marketing Strategy

Students learn the process of creating strategic marketing plans using: 1. A situational analysis based on research of a company’s external and internal environments and 2. Tactical decisions regarding product strategies, pricing, distribution channels and communications for a product, idea, goods or service.
Credits: 3
Prerequisite: BA 213  and BA 310  and sophomore standing

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