Jan 13, 2025  
2020-2021 Catalog 
    
2020-2021 Catalog [ARCHIVED CATALOG]

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BA 486 International Marketing


A study of the influence of foreign markets, competition and government policy in creating and penetrating markets. Emphasis will be on marketing strategies developed in the U.S. for implementation in foreign markets.
Credits: 3
Prerequisite: BA 213  and BA 310 


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