Oct 21, 2020  
2020-2021 Catalog 
    
2020-2021 Catalog
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BA 412 New Product Development


Examines the processes utilized and problems occurring in the development of new products and services. The new product development process is examined in several industries and contexts and students develop skills and abilities utilized in new product development. Students develop proficiency in assessing and evaluating new product development opportunities and activities.
Credits: 3
Prerequisite: BA 310 


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