Apr 19, 2024  
2020-2021 Catalog 
    
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2020-2021 Catalog [ARCHIVED CATALOG]

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BA 410 Marketing Research

Includes the definition of marketing research, the process of marketing research, classifications of marketing research and the stages in the research process.
Credits: 3
Prerequisite: BA 310  and BA 243 ; or MTH 243  and sophomore standing


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