ENT 365 Retailing

Retailing is the business of offering goods and services for sale to end consumers for their own consumption, rather than for resale. This course introduces retailers as part of a product’s supply chain; applies marketing concepts and processes (e.g., market segmentation, consumer behavior, marketing mix) to retail strategy; considers decisions that are critical to bricks and mortar stores; and introduces the basics of e-commerce.
Credits: 3
Prerequisite: BA 310

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