Jun 30, 2025  
2019-2020 Catalog 
    
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2019-2020 Catalog [ARCHIVED CATALOG]

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BA 415 Advertising and Promotion

Introduces advertising as one variable in the overall marketing program. Covers advertising management, research, creative development and media planning. Also addresses the economic and social consequences of advertising in society.
Credits: 3
Prerequisite: BA 310  and sophomore standing


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