Dec 26, 2024  
2024-2025 Catalog 
    
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2024-2025 Catalog
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BA 310 Principles of Marketing

Introduces the theories, concepts and terms that marketers use in their daily planning activities. Begins with an overview of strategic marketing planning. Strategic elements of the marketing plan (target definition, product strategy, distribution strategy, promotion strategy and price strategy) are examined in greater detail.
Credits: 3
Prerequisite: Sophomore standing


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