May 10, 2024  
2018-2019 Catalog 
    
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2018-2019 Catalog [ARCHIVED CATALOG]

Course Descriptions

 

Business
  
  
  
  
  
  
  

  • BA 240 Quantitative Business Methods

    The use of functional forms to describe variables commonly encountered in business, such as sales revenue and financial asset value. Development and application of constrained and unconstrained optimization, including differential and integral calculus.
    Credits: 4
    Prerequisite: MTH 111 
    Quantitative Literacy: May meet requirement, see class schedule


    Check course availability in Winter 2024

    Check course availability in Spring 2024
  
  
  
  

  • BA 310 Principles of Marketing

    Introduces the theories, concepts and terms that marketers use in their daily planning activities. Begins with an overview of strategic marketing planning. Strategic elements of the marketing plan (target definition, product strategy, distribution strategy, promotion strategy and price strategy) are examined in greater detail.
    Credits: 3
    Prerequisite: Sophomore standing


    Check course availability in Winter 2024

    Check course availability in Spring 2024
  
  

  • BA 315 Financial Management

    Basic processes, principles, tools and concepts of finance. Topics include financial analysis, financial forecasting, profit planning, budgeting, working capital management and capital budgeting. Course also covers the basics of financial markets, institutions and sources of supply of different types of funds available to a firm.
    Credits: 3
    Prerequisite: BA 211  or consent of instructor and sophomore standing


    Check course availability in Winter 2024

    Check course availability in Spring 2024
  
  
  
  
  
  

  • BA 340 Business Forecasting

    A survey of forecasting methods, including trend regression, seasonal effects, smoothing and autoregressive moving-average models. Emphasis is on understanding the underlying process and interpreting the results of computer programs.
    Credits: 4
    Quantitative Literacy: May meet requirement, see class schedule


    Check course availability in Winter 2024

    Check course availability in Spring 2024
  

  • BA 345 Internet and Electronic Commerce

    The internet as a resource for researchers, investors, employers and employees. Focus will be on information access and distribution. Topics will include internet basics, search techniques and resource evaluation, marketing, electronic commerce, government regulation, job searching and webpage design.
    Credits: 4
    Prerequisite: Junior standing
    Writing Intensive: May meet requirement, see class schedule


    Check course availability in Winter 2024

    Check course availability in Spring 2024
  

  • BA 361 Organizational Behavior

    A survey of current theories about the behavior of individuals and groups within organizations, as well as the operation of the organization as a whole. Topics include individual differences, job attitudes, decision-making, motivation, job design, group structure and process, communication, leadership, power and politics, organizational structure and design and organizational change.
    Credits: 3
    Prerequisite: Sophomore standing
    Diversity: May meet requirement, see class schedule


    Check course availability in Winter 2024

    Check course availability in Spring 2024
  
  
  
  

  • BA 370 Business and Society

    Explores the complex interrelationships among business, government and society, with an emphasis on the social responsibilities of business. Topics include diversity in the workplace, consumerism, environmental policy and risks, ethical decision-making and business involvement in the political process.
    Credits: 3
    Prerequisite: Junior standing
    Diversity: May meet requirement, see class schedule


    Check course availability in Winter 2024

    Check course availability in Spring 2024
  
  
  
  
  
  
  
  
  
  

  • BA 411 Marketing Strategy

    Students learn the process of creating strategic marketing plans using: 1. A situational analysis based on research of a company’s external and internal environments and 2. Tactical decisions regarding product strategies, pricing, distribution channels and communications for a product, idea, goods or service.
    Credits: 3
    Prerequisite: BA 213  and BA 310  and sophomore standing
    Writing Intensive: May meet requirement, see class schedule


    Check course availability in Winter 2024

    Check course availability in Spring 2024
  

  • BA 412 New Product Development

    Examines the processes utilized and problems occurring in the development of new products and services. The new product development process is examined in several industries and contexts and students develop skills and abilities utilized in new product development. Students develop proficiency in assessing and evaluating new product development opportunities and activities.
    Credits: 3
    Prerequisite: BA 310 


    Check course availability in Winter 2024

    Check course availability in Spring 2024
  
  
  
  
  
  
  

  • BA 427 Small Business Finance

    Utilizes the basic processes, principles, tools and concepts of finance within the parameters of a small business. The course centers around a project to develop a complete financial plan that projects the future flow of funds by analyzing and integrating the impact of investment decisions and financing decisions.
    Credits: 3
    Prerequisite: BA 315 


    Check course availability in Winter 2024

    Check course availability in Spring 2024
  
  
  
  
  
  

  • BA 450 State & Local Government Finance

    Economics and policy analysis of government expenditures, taxes and intergovernmental fiscal relations; the role of government in the economy and policy analysis; the division of functions and revenues between state and local governments; revenues, expenditures and indebtedness of these governments; analysis of state and local tax structures; application to study of the Oregon system.
    Credits: 3
    Prerequisite: BA 315  or consent of instructor


    Check course availability in Winter 2024

    Check course availability in Spring 2024
  
  

  • BA 455 Advertising Writing

    Involves the formal planning and creation of persuasive communications with an emphasis on advertising. Written plans and advertising copy drafts are translated into finished print advertisements, press releases, broadcast commercials and websites; design issues through the development of Web text and graphics, add layouts, scripts, story boards and rudimentary electronic film production.
    Credits: 3
    Prerequisite: BA 310 , must be a Business or Economics major and sophomore standing
    Writing Intensive: May meet requirement, see class schedule


    Check course availability in Winter 2024

    Check course availability in Spring 2024
  

  • BA 474 Business Leadership

    Examines the art and science of leadership with a focus on the business environment. Topics include leadership qualities and skills, the importance of vision, leading people through change, leadership and values, organizational climate, the leader as teacher and effective delegation. Course will include a leadership analysis of key leaders in the business world.
    Credits: 3
    Prerequisite: Junior standing


    Check course availability in Winter 2024

    Check course availability in Spring 2024
  
  
  
  
  
  
  
  
  
  
  
  

  • BA 495 Organization Design

    Analysis of the structure and behavior of the organization as a whole. Examines the design of different types of organizations, including bureaucracy and nontraditional forms, in both public and private sector. Topics include departmentalizing and coordination, effect of environment and technology on structure and organizational growth, change and decline.
    Credits: 3
    Prerequisite: BA 361  and sophomore standing


    Check course availability in Winter 2024

    Check course availability in Spring 2024
  
  
  
  
  

  • BA 625 New Product Development

    Examines the principles and theory of new product development, in the context of marketing and marketing management. Students will gain knowledge and experience in the process of identifying issues relating to the challenges of product planning, strategy and implementation, as well as developing skills and abilities utilized in new product development. A number of new product development contexts are covered (including the development of both product and services), allowing students to develop proficiency in assessing and evaluating new product development opportunities and activities.
    Credits: 4


    Check course availability in Winter 2024

    Check course availability in Spring 2024
  
  
  
  

  • BA 645 Operations Management

    Investigates managerial processes pertinent to internal operations of enterprises. Topics include competitiveness, strategies and productivity, locations and capacity decisions, forecasting, aggregate planning, inventory management, material requirement planning, management of quality and quality control, management of waiting lines and lean operations.
    Credits: 4


    Check course availability in Winter 2024

    Check course availability in Spring 2024
  

  • BA 650 Accounting/Finance and Information Systems

    Accounting and finance topics relevant to managerial decisions and information systems use and design. Topics include the basic managerial functions required of an accounting/financial system and the design process including requirements analysis, design and testing, data conversion and support functions.
    Credits: 4


    Check course availability in Winter 2024

    Check course availability in Spring 2024
  

  • BA 675 Topics in Business

    Topics vary and focus on requisite skills for academia and the workplace, particularly for management and information systems. Topics may include quantitative analysis, scientific method, research and reporting, writing for the professions, collaborative efforts, leadership skills and others.
    May be repeated for up to 8 credits.
    Credits: 1


    Check course availability in Winter 2024

    Check course availability in Spring 2024
  

Biology
  
  
  

  • BI 102 General Biology

    The major principles and methods of biology designed for students not intending to pursue further study in the biological sciences. Considers cellular structure and function, energy transformations, genetics, evolution, reproduction and development.
    Three hours of lecture and one two-hour laboratory period per week.
    Credits: 5


    Check course availability in Winter 2024

    Check course availability in Spring 2024
  
  

  • BI 103 General Biology

    The major principles and methods of biology designed for students not intending to pursue further study in the biological sciences.
    Three hours of lecture and one two-hour laboratory period per week. Emphasizes the anatomy and physiology of plants and animals along with a brief treatment of animal behavior.
    Credits: 5


    Check course availability in Winter 2024

    Check course availability in Spring 2024
  
  

  • BI 211 Principles of Biology

    An introduction to the science of biology designed for students pursing a biology major. Focus on cell biology, metabolism, genetics and molecular biology.
    Four hours of lecture and one three-hour laboratory period per week.
    Credits: 5
    Prerequisite: BI 102  with a grade of B or better or satisfactory score on WOU’s Biology Placement Test


    Check course availability in Winter 2024

    Check course availability in Spring 2024
  
  
  
  
  
  
  
  
  
  

  • BI 318 Microbiology for the Health Sciences

    An introduction to the biology of microorganisms with an emphasis on infectious human disease agents, immunology and the control of disease through antimicrobial strategies and vaccination. Designed for students interested in pre-nursing, pre-dental hygiene and entry-level positions in public health laboratories. Laboratory component emphasizes skills with microscopes, identification testing and includes practical exams. Not open for credit to biology majors or minors. However, credit may be applied to the human biology minor.
    Three hours of lecture and one two-hour laboratory per week.
    Credits: 4
    Prerequisite: BI 102  or BI 211  with a grade of C or better and BI 234  with a grade of C or better and MTH 105  or MTH 111  (or equivalent) with a grade of C or better or passing any 200/300-level Math course


    Check course availability in Winter 2024

    Check course availability in Spring 2024
  

  • BI 321 Systematic Field Botany

    Designed to give practical experience in the identification of common plant families and species of the Willamette Valley. Includes the learning of major characteristics of plant families from a phylogenetic perspective and the use of tools for plant identification. Field collections that emphasize careful observation and records of ecological relations as plants are collected and field trips to selected sites are required.
    Three lectures plus one three-hour laboratory period.
    Credits: 4
    Prerequisite: BI 101  or BI 213  recommended


    Check course availability in Winter 2024

    Check course availability in Spring 2024
  

  • BI 324 Comparative Vertebrate Anatomy

    A comparative analysis of vertebrate morphology, emphasizing the study of organs and organ systems and an introduction to the taxonomy, evolution and functional morphology of the vertebrates. Anatomy at the level of the cell, the organ system and the organism will be discussed.
    Three hours of lecture and four hours of laboratory per week.
    Credits: 5
    Prerequisite: BI 211 , BI 212  and BI 213  or consent of instructor


    Check course availability in Winter 2024

    Check course availability in Spring 2024
  
  
  
  

  • BI 334 Advanced Human Anatomy and Physiology

    Advanced study of the anatomy and physiology of the human body designed for students intending to pursue future studies in professional health-related fields.
    Three hours of lecture and three hours of laboratory per week. Laboratory component includes anatomical studies using histological slides, models and human cadavers. Focuses on integumentary, skeletal, muscular and nervous systems.
    Credits: 4
    Prerequisite: BI 213  or consent of instructor


    Check course availability in Winter 2024

    Check course availability in Spring 2024
  

  • BI 335 Advanced Human Anatomy and Physiology

    Advanced study of the anatomy and physiology of the human body designed for students intending to pursue future studies in professional health-related fields.
    Three hours of lecture and three hours of laboratory per week. Laboratory component includes anatomical studies using histological slides, models and human cadavers. Focuses on endocrine, cardiovascular and respiratory systems.
    Credits: 4
    Prerequisite: Passing grade in BI 334 


    Check course availability in Winter 2024

    Check course availability in Spring 2024
 

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